Top 16 Digital Marketing Tools and Techniques

Use the best digital marketing tools and techniques to run an effective and efficient business. When you start a business, you'll need to know about the best marketing strategy.

Digital marketing has come to be one of the essential and most efficient ways of promoting a business in this age. It is an umbrella term that refers to all marketing activities that use the internet. Due to its broad scope, businesses often find it challenging to identify which online marketing tools and techniques will work best.

Digital marketing is a critical piece of any comprehensive marketing plan. It encompasses many online marketing activities, such as search engine optimization (SEO), website design and development, email marketing, social media marketing, and Pay-Per-Click advertising.

The benefits of advanced digital marketing techniques include the ability to reach a wider audience more quickly and at a lower cost than traditional marketing methods.

Digital marketing methods and tools offer the ability to measure the results of campaigns in real-time, allowing for more effective optimization.

In this blog post, we seek to provide some guidance on this list of marketing tools and techniques by discussing the Top 16 digital marketing tools and techniques that are worth exploring.

Free digital marketing tools and techniques

Digital marketing is one of the most important aspects of any business, yet it can also be one of the most expensive. Fortunately, there are a number of free digital marketing tools and techniques that businesses can use to get the most out of their marketing efforts.

One of the most important tools for digital marketing is social media. Social media platforms offer a variety of free tools and features that businesses can use to reach new customers and grow their brands. Facebook, Twitter, and Instagram all have powerful advertising platforms that businesses can use to target specific customers and demographics.

Another important tool for digital marketing is email marketing. 

what are the tools used for digital marketing methods and tools?

Let's know advanced digital marketing techniques in more detail that will help you to start a business easier.

1. All in One SEO
2. Hubspot
3. Yoast
4. Trello
5. Ahrefs
6. Survey Anyplace
7. Canva Business
8. MailChimp
9. Google Adwords
10. Fiverr
11. Google Analytics
12. Hootsuite
13. Asana
14. BuzzSumo
15. Upwork
16. MeetEdgar
17. Buffer

1. All in One SEO

AIOSEO is a WordPress plugin that can be used to optimize a website for search engines. It is an all-in-one solution that provides users with a variety of features to help them improve their website’s SEO.

All in One SEO is the most suitable WordPress SEO plugin which has effective and user-friendly features.

Here are some significant features of AIOSEO,

• TruSEO On-Page Analysis
• Smart XML Sitemaps
• Link Assistant
• Google News Sitemaps
• Social Media Integration
• WooCommerce SEO
• SEO Audit Checklist
• txt Editor
• Video SEO Sitemaps
• Rich Snippets Schema
• Redirection Manager
• Local SEO

SEO Audit Checklist tool scans your complete WordPress site to catch crucial errors and get the right insights to increase your SEO and earn more traffic. Also, with AIOSEO, you can do a whole-site audit, optimize pages for WooCommerce, and even enhance your local SEO.

Price: Basic Plan starts at $49.50 / year.

2. Hubspot

HubSpot Marketing is a comprehensive inbound marketing software that helps businesses with website design, email marketing, social media, and SEO. It also offers a wide range of features to help businesses track their progress and measure their return on investment (ROI).

Overall, HubSpot Marketing is an excellent tool for businesses of all sizes who want to improve their inbound marketing strategy, attract more website visitors, convert more leads, and optimize their marketing results.

Popular features of Hubspot

• Blog
• Social Media Management
• Video
• SEO
• Live Chat
• Ad Tracking & Management

Price:  Free plan available. The basic plan starts at $45 / month.

3. Yoast

Yoast is a plugin for WordPress that helps you write better SEO content. It’s simple to use and can make a big difference in your blog traffic.  It’s a great tool because it’s very user-friendly and gives you a lot of feedback on how you can improve your website in terms of SEO.

Yoast is also great for increasing your website traffic, as well as your rankings on Google and other search engines. Yoast also provides tips to help you improve your score. If you want to take your SEO to the next level, Yoast is a great tool to use.

Yoast SEO stays up to date on the revised Google algorithm and it will reflect in your website.

Best Features in Yoast SEO

• Wincher integration
• REST API
• SEO workouts
• Algolia
• Estimated reading time
• Elementor integration
• Zapier integration
• Enhanced Slack sharing
• Keyword data via Semrush
• Internal linking blocks
• Schema controls

Price: You can use the free Yoast plugin for WordPress with limited features. The basic plan starts at $99 / year.

4. Trello

Trello is a project management tool that can be used for a variety of purposes, from content marketing to product development. In essence, it’s a visual way to track and manage tasks.

You can create boards, cards, and lists to represent the various stages of your project, and then add collaborators to help you get the work done. It’s a great way to keep track of projects, tasks, and deadlines.

You can also invite other people to collaborate on projects with you. There are integrations with many other applications, such as Google Drive, Asana, and Evernote.

Price: The basic version is more than enough for a small group of people. You can also upgrade to a paid plan if you need more features or want to use it for a team. The basic plan starts at $5 per user/month.

5. Ahrefs

Ahrefs is a complete SEO tool to help you increase your website traffic. It is used to find out which websites are linking to a particular website and the quality of those links. Ahrefs also measures the Domain Rating (DR) and URL Rating (UR) of a website, which are two important metrics for SEO.

Ahrefs is prominent for competitive analysis and allows you to track your website's backlinks, organic traffic, and keywords. It also has a powerful search engine that can help you find the best keywords for your website. Additionally, Ahrefs offers a suite of tools to help you grow your website's traffic and revenue.

The Top Pages tool allows you to see which pages get the maximum visitors, and you can see the number of site visitors going to competitors' websites.

Ahrefs Features

• SEO Dashboard
• Site Explorer
• Keywords Explorer
• Site Audit
• Content Explorer
• Rank Tracker
• Alerts

Price: Starting to Lite plan offers $99/month.

6. Survey Anyplace

Survey Anyplace is a lead generation tool to construct your online survey and automatically render personalized reports. It allows you to convert your expertise into a tool that provides personalized guidance at scale.

Whether your goal is to grow your advisory business, generate leads, or simply save time through automation, Survey Anyplace drives you to reach your goal whether it is to grow your advisory business, generate leads, or simply save time through automation.

Without coding, you can develop interactive reviews that generate personalized reports per respondent in the ReportR pack feature. Also, respondents can get a personalized PDF report based on their responses instantly after completion.

They also incorporate quiet with your pre-marketing stack either via webhooks, Zapier, or Integromat. So you can efficiently transport leads via CRM or email marketing tools and start making boosting campaigns.

Survey Anyplace Features

• ReportR Pack
• Branding and White Labeling
• Scoring and Calculation
• Quizzing Capabilities
• Multi-user management
• Integration

Price: Basic plan Essential starts at $39 / month.

7. Canva Business

Canva is a free online design platform that’s beloved by entrepreneurs and small business owners for its simple and intuitive design tools. Canva is even an incredibly powerful tool for creating visuals for social media.

But did you know that Canva also has some great features for creating professional-looking visuals for your business?

So if you’re looking to up your social media game, start using Canva to create visuals for your posts.

Expand your business with this guidance on design, social media marketing, branding, and more. Canva Business articles will support your team's design, market, and cooperation better together.

Price: Free Plans available. The basic plan starts at $12.95/month for teams or custom pricing for enterprises

8. MailChimp

MailChimp is a leading marketing automation platform that helps businesses grow their email lists and send newsletters, automated emails, and targeted ads. Over 15 million businesses use MailChimp, including small businesses, nonprofits, and major brands.

It’s a great tool for small businesses and solopreneurs because it’s easy to use, and it’s free for up to 2,000 subscribers. MailChimp offers a variety of templates that you can use to create your email campaigns.

You can also create custom templates, or use one of the many integrations that are available. Integrations allow you to connect MailChimp to your website, social media accounts, and other tools that you use.

MailChimp Feature

• Audience Management
• Creative Tools
• Marketing Automation
• Insights & Analytics 

Price: Free plan available with limited features. The basic plan starts at $9.99/month for 500 contacts.

9. Google Adwords

Google Adwords is an advertising service that places ads on Google and its partner websites. Advertisers create ads and select keywords, then Google places the ads on web pages related to those keywords.

Google AdWords can be a powerful way to reach new customers. With AdWords, you can place ads on Google and its partner sites. These ads appear as text or as banners on the web pages you visit. When you click on the ad, you are taken to the advertiser's website.

AdWords works best when you create a campaign that is relevant to your target audience. Your ads will then appear alongside the search results that are most relevant to your business.

Adwords is a great way to reach people when they’re searching for your products or services online. Advertisers only pay when someone clicks on their ad, so there’s no risk involved.

Pay Per Click (PPC) pricing model based on your keyword in your campaign.

10. Fiverr

Fiverr is a great way to get started in an online business. It's an online marketplace that allows people to buy and sell services. Fiverr is great for starting small businesses because it allows you to start offering your services for a low price. This can help you to build a portfolio and a customer base.

Additionally, Fiverr is a great way to get started in online marketing. You can use Fiverr to offer marketing services such as social media marketing, search engine optimization, and content marketing.

Services offered on the site include design work, video editing, programming, and writing. Fiverr is a great way to get small projects done quickly and affordably.

The site has an extensive rating and review system that allows buyers to be sure they are getting quality work. Sellers are also rated by buyers, so it is important to deliver high-quality work to maintain a good rating.

11. Google Analytics

Google Analytics is a free website analytics service offered by Google that tracks and reports website traffic. It is the most widely used website analytics service on the web.

Google Analytics enables you to measure your website traffic in a variety of ways, including the number of visitors, page views, average time on site, bounce rate, and more.

It is easy to use and provides a wide range of information on website visitors, including their age, gender, interests, and how they found the website.

You can also use it to track conversions and sales, as well as set up conversion goals.

Price: Completely Free

12. Hootsuite

Hootsuite is a social media management platform that enables users to manage their social media accounts in one place. It’s a great tool for businesses who want to keep track of all their social media activity in one place, and it also offers a wide range of features to help users get the most out of their social media marketing.

With Hootsuite, users can connect to multiple social media accounts, schedule and publish posts, track mentions and analyze social media analytics.

Hootsuite is used by individuals, small businesses, and large corporations alike.

Price: Hootsuite provides 30-day free trials. The basic plans start at $29 per month.

13. Asana

Asana is a project management tool that helps teams track their work and collaborate more effectively. It’s a great way for remote teams to keep track of what everyone is doing and to ensure that tasks are being completed on time.

Since Asana integrates with other software such as Google Drive and Slack, it’s a great way to keep all of your team’s communication and files in one place. Asana is free for teams of up to 15 people.

List view: Manage and assign a task in list format which allows you to get information instantly about what they need to do, which tasks are a priority, and when work is due.

Timeline: Collect hanging, overlapping, and unscheduled tasks based on the timeline and make plans.

Boards: Handle current tasks on a priority basis.

Price: Free plan available. The premium plan starts at $10.99/month

14. BuzzSumo

BuzzSumo is a content analysis tool that allows you to see the most popular content across all social media platforms. It’s great for getting an idea of what content is popular on a given topic and then trying to replicate that success.

One of the best features of BuzzSumo is the ability to see the most popular content for any website. This is great for seeing what content is working well for your competitors and trying to replicate their success.

You can use BuzzSumo to see how well your own content is performing, as well as that of your competitors. You can also use it to find new content ideas, as well as influencers to collaborate with. 

Price: The basic plan starts at $79/month.

15. Upwork

Upwork is a freelance marketplace that connects businesses with freelancers who can help them get things done. It’s a great way to get high-quality work done without having to hire a full-time employee.

There are two ways to use Upwork: you can either post a job and receive proposals from freelancers, or you can search for freelancers who fit your needs. Freelancers can also search for jobs that fit their skills and availability.

Upwork has a number of features that make it an excellent platform for businesses and freelancers alike.

It's a freelancer's dream site because it offers a wide variety of jobs, from short-term to long-term, as well as a huge pool of potential clients. You can also set your own rates, which is great for those who are just starting out and don't have much experience.

16. MeetEdgar

MeetEdgar is a social media management tool that helps businesses take control of their social media posts. It allows users to create a library of content, schedule posts, and track the performance of their social media campaigns.

One of the best features of MeetEdgar is that it recycles old content. This means that businesses can keep their social media accounts active without having to continually create new content.

MeetEdgar also tracks the performance of each post, so businesses can see which posts are getting the most engagement.

It’s an excellent tool for busy business owners who want to make sure their social media accounts are always up-to-date with fresh content.

Features:

• Automates your recurring tasks
• Unlimited scheduled posts
• Monitor your engagement
• Support team 

Price: The basic plan starts at $29.99/month. 7-day free trial available.