5 Best Email Marketing tools for small business

5 Best Email Marketing tools for small business

best email marketing tools

If you ask ‘Do you know the answer?’. Then we could say “We cannot conclude without comparison” and we must know the basics first. For that, we need to answer the following questions like

  • What are the best email marketing tools?
  • What is the best email marketing software for eCommerce?
  • pros of email marketing platform?
  • how do choose the best free email marketing software?
  • How to build an email marketing platform?

What is email marketing?

Email marketing is the way to improve your business products and services to your target audience. When you want to promote your business in form of making aware of your products and services to the email list of your customers. You could educate your customer about your new products, discounts, services, and upcoming releases, etc.

What is the best email marketing platform?

Let us discuss the various 5 Best Email Marketing tools in India that can hike your business to the next level. To achieve the best email marketing we should find the best platform, the services they provide, and its use also the way of working everything.

We provide some of the best Shopify email marketing platforms for eCommerce or the best email marketing tools 2021 in India based on the views of the user experience. The best online email marketing tools for small businesses are as follows, these are provides free services with amazing features. Except for Constant Contact other email marketing tools offers some free features forever as you can get to know about their benefits and best services. If you want to get more features or more contacts to improve your business widely then go for upgrade plans that are payable and affordable also. you can also have an email marketing service for WordPress.

  1. GetResponse – Best in automated lead
  2. Sendinblue – Innate and BESUITED PLATFORM
  3. MailChimp – To reach business Goals faster
  4. Constant Contact – Startup for business
  5. ConvertKit – best for conceivers

The best free email marketing tools 2021 are discussed below let's stay awhile and find out the right service providers based on your requirements and business.

1. GetResponse

GetResponse is a  fast-growing Woocommerce email marketing platform for your business. Specialized in all the services which they provide. GetResponse expertise in automation. It is the best Email Marketing automation tool in India.

The remarkable tool which they provide is Autofunnel. This tool is specialized in creating channels for growth, sales, leads, webinar, and more. This Autofunnel provides contrivance like emails, landing pages, exit popups, marketing automation, Facebook ads, and eCommerce integration. These things are based on the way how you would like to line them up

The features and tools provided by the GetResponse are audience segmentation, autoresponders, landing page builders, automated emails, advanced analytics, and webinar software, using these you may get more leads, then it is easy to fit in the right workflows, and switch them into your right customers.

GetResponse is really responsible for your business growth like increasing your list of subscribers and being constructive to those contacts. When your customer like to choose you it may lead them in the right way through automated lead.

GetResponse is one of the best email marketing campaign tools.

The following are the best plans and pricing which they provide,

Basic Plus Professionals Max

This plan is based on Send emails and build an engaged contact.

Plus plan provides Generate leads, sell products, and grow your profits. This plan Optimize your results with pro automation and integrations. Max will evolve your marketing with an advanced platform.
Price: $15/month
Price: $49/month
Price: $99/month
Price: Personalized & flexible Custom pricing

  • Autoresponders
  • Unlimited landing pages
  • 1 Sales funnel
  • Unlimited lead funnels
  • Sell e-products.

  • Automation builder with 5 workflows
  • 5 sales funnels
  • Contact scoring capability
  • Webinars with up to 100 attendees
  • CRM software

  • Automation builder with unlimited workflows
  • Paid webinars with up to 300 attendees
  • Unlimited sales funnels
  • Unlimited webinar funnels.

  • Transactional emails
  • Dedicated IP
  • Webinars with up to 500 attendees Consulting services for email campaigns
  • Dedicated account manager.

All these plans provide you with, basic 1000 Subscribers which may increase based on the upgrade plan. Increasing the price will effectively increase your subscribers and business. The following services are included in all these 4 plans,

  • 220 Email Templates
  • 180 Landing Page Templates
  • 700 Form Templates
  • 40 Auto Funnel Templates
  • 150 Integrations
  • 24/7 Live Chat Support.

Compared to all plans our suggestion is plus plan will be the more suitable and benefits to your selection. It contains a CRM software feature if you want to make use of this you may go with the Plus plan.

Most providers do not exactly provide what GetResponse will provide you like building automated lead funnels, landing pages, webinars, and others. GetResponse is a more beneficial eCommerce platform for email Marketing

Contact GetResponse you will get a 30 Days Free Trial and you may get discounts for annual plans.

2. Sendinblue

Sendinblue provides services are like email and SMS marketing, CRM, marketing automation, segmentation, and Facebook ads retargeting. For beginners who own Small Scale Businesses, Sendinblue is surely a hopeful email marketing platform to grow your business.

They are all in one marketing platform to provide leads in sales and the best free online email marketing tools are also best for small businesses.

Sendinblue provides Drag and Drops editors which help you to design your campaign page. They are also provided the services to turn your visitors into your customers like,

Landing pages: you can develop your own landing pages that match your brand, it is easier and there must be a guide for adding more pages with your own taste.

Signup Forms: increase your email contact list by suitable design of your email forms also you can place your form where would you like to do.

Facebook Ads: you can get new customers and reach your business in a large audience platform.

Retargeted Ads: through Facebook ads, you also get retargeted audience to grow your business.



30 days free trials with the following services

Lite is based on targeting beginners in business Premium plan provides the best service for marketing professionals.
Price: $0/month
Price: $25/month
Price: $65/month
Price: customized price


  • Unlimited contacts
  • 300 emails per day
  • Chat
  • SMS marketing
  • Email template library

  • No daily sending limit
  • Email support
  • Lite+ add-on: A/B testing, remove Sendinblue logo, advanced statistics

  • Marketing Automation
  • Facebook ads
  • Landing pages
  • Multi-user access
  • Telephone Support

  • The custom volume of emails
  • Priority sending
  • 20+ landing pages
  • Access for 10+ users
  • SSO (SAML)
  • Customer success manager
  • Priority support and more…

As concluded, premium options hope for high benefits and Lite plans are most suited for small businesses. To get a better experience click on Sendinblue email marketing platform

3. MailChimp

MailChimp email marketing tools help you to reach your goals faster all in one platform. They provide an email builder for both beginners and professionals that is easy to build your business growth. MailChimp Shopify email marketing platform helps you to build your brands in a professional way that is more cost-effective and offers some basic features absolutely free with 2000 contacts. For beginners, it was the best free email marketing tool.

 MailChimp features are:

  • Segmentation
  • CRM
  • Behavioral targeting
  • customer journey
  • Marketing automation
  • Transactional/trigger-based email
  • Reports
  • A/B testing
  • Surveys and recommendations.

MailChimp offers great tools which are free online email marketing tools like customizable editors along with content studio which is more useful to manage and save all your files and images.

Also, MailChimp provides marketing automation to connect your right customer with details of what your customer needs including google analytics tools to make the right decision.

MailChimp offers fast and reliable transactional Emails to get your customer’s trust.

MailChimp free plan based on2000 contacts and multichannel tools for beginners. For details The monthly send limit is 10×500 contacts. Free includes 2000 contacts per day with 10000 send per month. The Essentials plan helps growing businesses. The monthly send limit is 12×500 contacts. Free includes 2000 contacts per day with 10000 send per month

The standard plan helps to improve advanced businesses that need more automation and Data powered tools.

The monthly send limit is 15×500 contacts. Free includes 2000 contacts per day with 10000 send per month.

The premium plan is helping big-targeting businesses.

Price: $0 / month
Price: $10.43/month
 Price: $15.57/month


  • Email Builder
  • Marketing CRM
  • Forms & Landing Pages
  • Creative Assistant
  • Website Builder & Mailchimp Domain

  • Email Templates
  • Multi-Step Journeys
  • Custom Branding
  • A/B Testing
  • 24/7 Email & Chat Support

  • Customer Journey Builder + Branching Points
  • Send Time Optimization
  • Behavioral Targeting
  • Custom Templates
  • Dynamic Content

  • Advanced Segmentation
  • Multivariate Testing
  • Comparative Reporting
  • Unlimited Seats & Role-Based Access
  • Phone Support

All the plans include adding on features like:

  • Customer journey Builder
  • 250+ App integrations
  • Creative Assistant
  • Marketing Calendar
  • Mobile App
  • 24/ 7 support

As we conclude Mailchimp is one of the Woocommerce email marketing platforms which provide the best premium plan for high volume businesses and standard plan to upgrade businesses with the best tools and features. Essential plans for beginners to reach the target audience.

4. Constant Contact

Constant Contact email marketing platforms make your business easy to reach your customers. This Shopify email marketing platform provides perceptive business for beginners which is decent for small businesses.  Their inbuild email template builder helps you to achieve a good design with prior knowledge of coding. Creating your own email template is much easier in this way because 150+ pre-built templates are available and you can easily modify them as per your brand match.

Constant Contact offers features like:

  • Drag and drop editor
  • Automation
  • Ecommerce tools
  • Social Marketing
  • Facebook and Instagram Ads
  • Contact list management
  • Real-time tracking tools

Constant Contact email marketing platforms offer automation features which is one of the best email marketing automation tools that highly help you to drive relationships with your customers with intuitive list-building tools.

You can easily upload your powerful contacts which you have collected or stored using the tool that Constant Contact provides a contact list management.

If you want to build a more targeted list based on your brand and products Constant Contact amazingly offers the tool called real-time tracking of every visitor on your page.

Let’s overview overviewing the Plans which Constant Contact offers,


Pricing varies based on the increasing list of contacts

  • 0-500 Subscribers – $20/month
  • 501-2,500 Subscribers –$45/month
  • 2501-5,000 Subscribers – $65/month
  • 5001-10,000 Subscribers – $95/month
Pricing varies based on the increasing list of contacts

  • 0-500 Subscribers-$45/month
  • 501-2,500 Subscribers –$70/month
  • 2501-5,000 Subscribers –$95/month
  • 5001-10,000 Subscribers –$125/month


  • Unlimited Emails
  • List Segmentation
  • Customizable Templates
  • Facebook Lead Ads
  • Branded or Industry Templates
  • Marketing Calendar
  • Automated Email Resend to Nonopeners
  • Image Library
  • eCommerce Basic
  • Apps & Integrations
  • Automated Abandon Cart Email
  • Tracking & Reporting
  • Subject Line A/B Testing
  • Mobile App
  • Contact List Import
  • RSVP
  • List-Building Tools & Welcome Email
  • Polls
  • Pop-Up Forms
  • Award-Winning Support & Chat
  • Learning Resources

  • Unlimited Emails
  • List Segmentation
  • Customizable Templates
  • Dynamic Content
  • Branded or Industry Templates
  • Multi-User Accounts
  • Automated Email Welcome Series
  • Facebook Lead Ads
  • Automated Email Behavioral Series
  • Marketing Calendar
  • Automated Email Resend to Nonopeners
  • Image Library
  • Ecommerce Advanced
  • Apps & Integrations
  • Automated Abandon Cart Email (Shopify)
  • Tracking & Reporting
  • Subject Line A/B Testing
  • Mobile App
  • Contact List Import
  • Event Marketing
  • List-Building Tools & Welcome Email
  • Polls
  • Customizable Pop-Up Forms
  • Surveys
  • Coupons
  • Online Donations
  • New Customer Consultation
  • Award-Winning Support & Chat
  • Learning Resources

You are directed to Email plus plan when you reach 10000 contacts, this will continue until 50000 contacts.

As per our discussion, you can get these services through signup for the listed plans via the Constant Contact site.

5. ConvertKit

As we said earlier it means a lot for those who conceive to write blogs, initiators, composers, and authors. One of the best email marketing and free online tools of ConvertKit helps you to draw near your audience, get more contacts to promote your businesses. ConvertKit offers to earn a profit on live selling like to make money from your works.

ConvertKit is the best Woocommerce email marketing platform to create a neat design without any complications.

Feature of ConvertKit’s are as follows:

  • Landing Pages
  • Email signup forms
  • Integrations
  • Email marketing
  • email designer
  • Automation
  • Commerce
  • Creator Pro

Feature Overview

ConvertKit offers spam-free emails that assure you to deliver your emails to your audience at the rate of 98%. Also,  ConvertKit provides automated emails to your subscribers through effective features of funnels.

Signup forms and landing page features apparently boost your subscribers. You can group all your contacts and tag them for segmentation manually or automatically based on their activity.

The plan which ConvertKit provided are, The plan increases the cost based on the contacts you have earned

  • 0 – 1,000 Subscribers – $29 /month
  • 1,000 – 3,000 Subscribers – $49 /month
  • 3,000 – 5,000 Subscribers – $79 / month

ConvertKit offers an Annual plan with two months of free service when you sign up. Also, it included more add ons like 70 third-party direct integrations, customizable forms, and custom reporting. This Shopify Email marketing Platform offers a free concierge migration service when you earned more than 5000 contacts. Email and live chat are available for 12 hours per day with limited support on nights and weekends.



All tools are the best email marketing tools for small businesses. They provide basic features that are free.  The top 5 email marketing tools listed are based on the professional's reviews and various user's experiences in India. These are focused on increasing targeted audiences to your business online and providing effective campaign tools.

pros of email marketing platform?
How to choose an email marketing platform?
How to build an email marketing platform?

Now you can get answers to these questions from as we discussed earlier some of the best email marketing platforms. Here we compared all the platforms and their services. You can independently choose your platform and make your business grow. As for our views, we give suggestions to all these platforms are help you based on your requirements. We Recommended GetRespnse email marketing platforms on the top of this discussion.

To know more about GetResponse learn more about GetResponse the best email marketing tool.

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