Ultimate Guide: WordPress SEO for Beginners 2022 (Step by Step)

Ultimate Guide: WordPress SEO for Beginners 2022 (Step by Step)

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ultimate guide: wordpress seo for beginners 2022 (step by step)

In this comprehensive SEO step by step guide to WordPress SEO for Beginners 2022, you will learn everything from basic terminology to more advanced techniques.

SEO optimization WordPress is one of the most important aspects of maintaining and growing a blog or website. It can be tricky to get it just right, but with the right tools and resources, you can optimize your WordPress site for Google search results and start seeing more traffic and higher engagement rates in no time.

Everyone knows the fact about WordPress that is SEO friendly WordPress. So this is the main reason many suggest WordPress build a website or a blog.

Usually, WordPress has the best way to check the code it generates that obeys the SEO best practices. In WordPress, you need to learn more if you want to have the best SEO practice.

Here, we’ll cover everything you need to know about SEO for a WordPress site,  WordPress SEO tutorial, WordPress SEO settings.

By the end of this guide, you will have all the knowledge you need to improve SEO WordPress.

What is SEO?

WordPress SEO for Beginners 2022

SEO or Search Engine Optimization is the practice of optimizing a website for Google search to earn higher web traffic levels and improve the visibility of the site.

Also, SEO is the practice of improving the ranking of a website on search engines. The higher the ranking, the more likely people are to find the website.

This can be done through optimizing the website content, structure, and HTML tags, as well as developing backlinks to the site from other websites.

Why SEO is needed for Websites?

The main benefit of SEO is that it can be an extremely cost-effective method of marketing, providing a high ROI relative to other channels. A better ranking in Google search results means more traffic and visibility for a website, translating into more leads and conversions.

While it is possible to improve click-through rates organically, SEO can be a very powerful tool when used in conjunction with other marketing channels.

Though SEO techniques continue to change as Google updates its algorithm, some key principles have remained consistent over time. And, as always, it is important to remember that quality content is essential to increase high traffic.

Learn this article to write quality content using AI Content writing tools to avoid plagiarism.

Search Engine Optimization (SEO) is important because it is one of the most effective ways to get your website seen by potential customers. By optimizing your website for search engines, you can make sure that your business is at the top of the list when people are looking for the products or services that you offer.

WordPress SEO for Beginners – SEO step by step guide

By learning the basics of SEO you can make simple changes to your website that will be effective in boosting your website traffic.

SEO may be technical but you don't have to be a techie to do optimization in your website.

Let's learn this guide for WordPress SEO and start doing SEO on your WordPress website.

Look over your Site’s Visibility Settings

wordpress seo visibility settings

You can find the built-in option in WordPress that will hide your website from search engines. This will help you to make sure all your work on the website is good and it's ready to view by others.

This option is just for temporarily hiding your site from search engines but be aware of this option if you mistakenly checked, then your site is always unavailable to search engines.

When your website is unavailable in search engines then you should uncheck this option to make it visible on search engines.

For this log on to the WordPress admin panel of your site and click on Settings in the left menu panel and select the Reading page.

On this page, scroll down to the ‘Search Engine Visibility’ area and make sure the ‘Discourage search engines from indexing this site'  check box is unchecked.

Also don't fail to save your changes by clicking on the ‘Save Changes’ button.

URL structure in WordPress Should be SEO friendly

Wordpress SEO friendly URL Setting

Use SEO friendly URL in your WordPress site. If you want an SEO friendly URL then it must contain words that are related to the content of the page.

URL can be readable and understandable for both search engines and Human

For Example:

https://seohiketools.com/plagiarism-checker

https://exploreyourtravel.com/nemo-phuket-dolphin-show/

https://techsavvythoughts.com/how-to-remove-the-photo-background-in-canva/

From the above URL, you can easily find out what those pages convey and it can be easily readable too.

Let's see what the non SEO friendly URL look like,

https://seohiketools.com/?226734?dclid=CjgKEAiAyPyQBhD

https://techsavvythoughts.com/adef/1UIr3_stTM0FTQmm/

See that these URLs contain numbers that are irrelevant to the content, and it can be difficult to read and understand by the users what those pages actually were.

SEO friendly permalink structure is important to boost your site in the right positions on search engines results.

Let's learn the steps to optimize your URL,

First, click on the Settings -> Permalinks page. Choose the post name option and click on the ‘Save Changes’ button to keep your changes.

Important note:

If your website exist for more than half a year then there is no need for any changes in the permalink structure except if you’re using the numbers option. Continue to use if it was Day and Name or Month and Name.

Because it may already be visible in search engines and indexed by it. So the changes may cause a loss of visibility in search engines.

You may risk losing your social media share count and also SEO ranking. If you really want to change then approach a professional to set proper redirects. Any way the loss must happen.

 WWW vs non-WWW

wordpress siteurl

Choosing WWW (https://www.seohiketools.com/) or non-WWW (https://seohiketools.com/) for your website is important because it must be considered as two different URLs by search engines. So you need to select anyone and use it always.

To set this in WordPress then you click on Settings-> General page. Here you can set your favored URL in both the ‘WordPress Address’ and ‘Site Address’ areas.

SEO plugin for WordPress

SEO plugin for WordPress

WordPress is widely known for its best uses of plugins which are for all purposes. For SEO also you can use plugins that will support optimizing your website. There are a lot of SEO plugins available in WordPress, it is difficult to select one and make use of it for beginners.

Use the right plugin which provides all the optimization under one roof. Here we suggest the best WordPress SEO plugins that are 100% free to use.

 The most popular and widely used SEO plugins for WordPress websites are All in One SEO (AIOSEO), Yoast SEO, or RankMath.

AIOSEO is the actual WordPress SEO plugin that’s utilized on 3 million websites.

Add XML Sitemaps in WordPress

XML Sitemaps in WordPress

Sitemaps are an important part of your website. They help the search engine crawlers to index your website pages correctly and show them in the search engine results pages (SERP).

If you are running a WordPress website, then you can easily add XML sitemaps in WordPress without any plugins.

However, it won't boost your site search ranking, instead help to index your content in search engines.

Whereas using plugins will help you to create an XML sitemap instantly. To look over your own sitemap just add the “sitemap_index.xml” at the end of your site URL.

For example – http://yourdomainname.com/sitemap_index.xml

Next, submit your XML sitemap to Google. Let's see the steps for submission.

Learn how to create and submit a Google News sitemap for WordPress site from this article.

Submit your XML sitemap to Google Search Console

Submit your XML sitemap to Google Search Console

Google Search Console is a free service that allows webmasters to check indexing status and optimize the visibility of their websites. Also, check on how their site appears when people search for it on Google.

Search Console provides information about how Google discovers, crawls, and indexes your site’s pages. It also notifies you when there are any problems with your website that might prevent Google from finding, crawling, or indexing your content.

You can submit as many URLs as you want into Search Console, and it will track the overall performance of each URL over time. In addition, you can also use Search Console to improve your website's ranking in Google search results.

Check this guide on how to add Google Search Console in AISEO, if you're using this plugin.

Check this guide if you are using the RankMath plugin How to Verify Your Website on Google using Rank Math

Learn How to Improve SEO Titles Using Headline Analyzer in WordPress? Using RankMath pluginn.

After successfully adding your website to Google Search Console, click the Sitemap option from the left menu and paste the last portion of your sitemap URL.

Then save your changes by clicking on the submit button.

After submission, it's time to Google to check your sitemap and utilize it to enhance your website’s crawling.

You will get a pending notification when you completed adding the sitemap. Google will take some time to crawl your site. A few hours later you can see some progress as you can see stats regarding your sitemap.

The stats include the details of the number of links in your sitemap, images ratio, how many of them got indexed, web pages, etc.

We would appreciate it if you have a regular monitor on your Search Console at least every month to know about insights and SEO progress of your site.

Optimizing Your Blog Posts for SEO

Optimizing Your Blog Posts for SEO

Blogging offers tremendous potential for businesses to increase website traffic, brand awareness, and ultimately revenue. But to tap into that potential, you need to make sure your blog posts are optimized for SEO.

SEO is the practice of optimizing web content to rank higher in search engine results pages.

By using SEO plugins in your WordPress website, you can able to include each post or page a title, description, and focus keyword.

Also, you can see the preview of the final result of how others can view it. Optimizing your title and description is most important to get maximum clicks.

Before publishing your post just take a look at the SEO section in your post by scrolling down. And make sure to clear all the errors for better optimization.

Keyword Research for Your Website

When you’re creating a website, one of the most important things you can do is perform keyword research. This will help you understand what people are searching for online, and it will give you ideas for the topics you should cover on your website.

There are a few different ways to do keyword research. One of the most popular methods is to use the Google AdWords Keyword Planner. This tool lets you see how many people are searching for specific keywords, and it also provides information on how competitive those keywords are.

Another great tool for doing keyword research is the Google Search Console. These both are free tools to discover keywords and their traffic rate.

Use those keywords and phrases on your site to have more search traffic. Also, you can use the paid version of keyword research tools like SEMRush, UberSuggest, etc.

These tools help you to explore competitors' ranking keywords and the right keyword for your site.

How to Improve SEO on WordPress

To improve SEO in your WordPress site, make use of the best WordPress SEO plugins and follow the basics of WordPress SEO.

Also, follow the upcoming tips to improve your site SEO with better results.

As we discussed earlier that you don't need any technical knowledge to do these simple practices and no need to write or modify any code.

Proper use of Categories and Tags in WordPress

Categories and Tags in WordPress

However, many bloggers don’t use these features to their full potential. Categories are like the main folders in your filing cabinet. You can put all of your articles about marketing into the “marketing” category, for example. Tags are like the individual files within those folders.

Categories and tags are an important part of WordPress. They help you to organize your content and make it easy for people to find what they are looking for.

The first thing you need to know is that categories and tags are not the same things. Categories are used to group similar posts together, while tags are used to add keywords to individual posts. When you create a post, you need to choose a category for it.

For example, if you have a blog about travel, you might have categories for “Europe,” “Australia,” and “Mexico.” you can add child categories if you need them because Categories are hierarchical.

Tags are a way to add more detail to a post. For example, a blog post filed under the Europe category can have tags like London, Paris, and multiple other European cities, etc.

When you’re publishing posts on your WordPress blog, it’s important to use categories and tags effectively. They help your readers find what they’re looking for, and can also help your blog appear in search engine results.

Make sure to give Internal Linking

internal link in wordpress

Internal linking is one of the best ways to help your website rank higher in search engines, as well as keep readers on your site longer.

When you link to other pages on your own site, it tells Google that your site is a valuable resource with plenty of information on a wide range of topics.

Internal linking also helps you keep readers on your site longer. When they finish reading one article, they may be interested in reading another one on a related topic.

By providing links to related articles, you make it easy for them to do so.

In WordPress, internal linking is easy to do. Simply type the text you want to be a link, and then click on the link button in your WordPress editor. Select the page you want to link to, and hit publish.

SEO optimization WordPress Comments

Comments are an important part of any blog or website, and they can be a great way to engage with your audience.

WordPress comments are a great way to get feedback on your blog posts and start a conversation with your readers. However, if you’re not optimizing them correctly, you’re missing out on a lot of potential traffic and engagement.

There are a few things you can do to optimize your WordPress comments: -Use a plugin like Disqus or Jetpack to add social media integration & comment moderation. Also, use the Akismet plugin to avoid spam comments.

Akismet is pre-installed with WordPress and it is one of the two plugins. Make sure your comments are enabled for search engine crawlers so they can be indexed and found in search results.

NoFollow External Links in WordPress

Adding the nofollow attribute to external links in WordPress is a great way to protect your site from spammy links and keep your SEO ranking intact.

When you add the nofollow attribute to an external link, it tells Google that you don’t trust that link and that you don’t want it to influence your site’s ranking.

There are a few different ways to add the nofollow attribute to external links in WordPress.

External link in HTML:

<a href=”http://samplesite.com”>Sample Website</a>

External link with the nofollow attribute:

<a href=”http://samplesite.com” rel=”nofollow”>Sample Website</a>

Usually, WordPress does not have an option to create links nofollow. You can add it manually to each link, use a plugin to do it for you, or use the default settings in Yoast SEO or AIOSEO plugins.

Showing Summaries or Excerpts

There are a lot of good reasons to show excerpts instead of full articles on your WordPress site. For one, it can help you save bandwidth and server resources.

It can also make your site load faster and give your readers a better idea of what the article is about before they click through to read it.

You can easily show excerpts on your WordPress site by using a plugin like WP-Excerpt. This plugin lets you control how many words are shown, how much of the excerpt is linked to the full article, and more.

You can try this by visiting Settings » Reading and select summary.

Optimize Website Speed and Performance

One of the main reasons people abandon websites is because of the slow loading time. Although, 47% of people expect a website to load in 2 seconds or less.

If it doesn’t, they’re likely to leave. Google gives preference to faster websites in their results. A fast-loading website has a higher rank in Google.

Luckily, there are a few things you can do to speed up your WordPress site. One of the best ways to improve performance is to install a caching plugin. Caching plugins create static files of your pages and posts, which makes them load much faster for your visitors.

Another way to speed up your WordPress site is to reduce the size of your images, and media files. Use the best Gallery WordPress plugin like Envira Gallery to optimize your website gallery.

To enhance your website speed, you need to use a fast WordPress hosting provider like HostGator or Bluehost.

Secure Your WordPress Site

WordPress is a very popular content management system (CMS), it is used by millions of people all over the world, including many high-profile organizations. Also, it is a popular target for hackers.

While WordPress is secure when used correctly, there are a few things you can do to make your site even more secure and to protect yourself from hackers and other online threats.

The first step is to make sure you are using a strong password and that your username is not publically displayed. Another important thing is to keep your WordPress installation and plugins up to date.

Hackers often target outdated versions of WordPress and plugins, because they know that those installations are not as well protected. Install a good security plugin, like WordFence, Sucuri to help protect your site from malware and other online threats.

Don't Avoid SSL/HTTPS

SSL is the standard security technology for establishing an encrypted link between a web server and a browser. This link ensures that all data passed between the server and browser remains private and secure.

An SSL certificate is a digital certificate that authenticates the identity of a website and its owner. It is used to protect information transmitted via the internet, such as credit card numbers and passwords.

SSL is the standard security technology for establishing an encrypted link between a web server and a browser. This link ensures that all data passed between the server and browser remains private and secure.

An SSL certificate is a digital certificate that all top WordPress hosting providers offer free.

For premium wildcards or a regular SSL certificate with security, warranty use Domain.com.

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